NEW LOGO FOR A SPORTS CLUB
- Estado: Closed
- Premio: €100
- Propuestas recibidas: 12
- Ganador: Designer0713
Resumen del concurso
Company Background:
This is a sports club located in the suburbs of Valencia, Spain. Valencia is a coastal city by the Mediterranean sea with a sunny weather all throughout the year. Some info (in Spanish language) about the club can be found at http://www.clubvalenciafrontenis.es/.
The original name of the Club is Valencia Frontenis, as the Club was originally designed for the practice of tennis and fronton (a fronton is a two-walled or single-walled court used as a playing area for Basque pelota). Over time, the facilities of the club have evolved, now offering:
• One tennis court
• Five paddle courts (padel is typically played in doubles on an enclosed court a third the size of a tennis court)
• Six fronton courts
• Two football (soccer) courts for seven-players teams
• Two squash courts (Squash is a racket sport played by two (singles) or four players (doubles) in a four-walled court with a small, hollow rubber ball).
The club also features a sports bar and a restaurant, very popular during weekends.
It was established as a member-only club around 45 years ago, but 15 years ago started to accept non-members as well. The Club is burdened by many years of under-investment, and the facilities are in general old and in poor shape.
We have taken over management of the club and want to take it to a brand new level by investing in the facilities, using the infrastructure to setup new businesses (kindergarden? Hairdresser? Business education?...) and diversifying the current food & beverage offer through point of sales expansion.
Target Audience:
Our key audience is now made up of families that gather for lunch over the weekends. Going forward, we would envision families to be our primary target audience. However, we will offer services tailored to a wide variety of audiences, including business customers. Hence, the logo must be suited to appeal a wide array of audiences.
We have chosen English names for our brands as a way to differentiate ourselves from our competitors and to attract the sizeable English-speaking community that lives in the neighbourghing districts.
In the future, we see our club as a place where parents can gather with their friends while their children run around in a safe, closed environment. We want to build an image that is closer to a theme park than to the typical sport park.
Logo Requirements:
1. We want to build our brand under our corporate name VALENCIA SPORT PARK in a manner that set us apart from the legacy identity of VALENCIA FRONTENIS CLUB (note its previous logo at http://www.clubvalenciafrontenis.es/.)
2. Our logo has to be coherent with the current shape of the club: logo cannot be too modern because that would not fit with the current aged condition of the club. Our view is that a vintage logo would be ideal as it would build on current hip for vintage items
3. The logo has to include our name VALENCIA SPORT PARK and a tagline we have not decided yet, but should include four or five words. Hence, we need a file that can be edited, and we would welcome suggestions on the tagline.
What we do NOT want:
• Any resemblance to Valencia Frontenis Club logo; we want to establish our own identity
• A logo with shapes related to sports; we aim to communicate “enternainment” rather than sports
• A logo that is too modern or too fashionable as that would not be coherent with our aged facilities
What we DO WANT:
• A logo that is appealing to multiple audiences, not too serious, not to formal; a logo that works well for families as for businesses.
• A logo that conveys entertainment and fun in a subtle manner, not by using childish fonts
• Suggested tag lines
• A file that can be edited to change the tagline if needed.
I have attached various pics with sample designs that are in line with what we look for. In terms of colors, combinations of black and a warm colour such as burdeos would play nice, but we are open to other ideas.
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