The Meta Pixel is a snippet of JavaScript code that allows you to track visitor activity on your website. It works by loading a small library of functions which you can use whenever a site visitor takes an action (called an event) that you want to track (called a conversion). Tracked conversions appear in the Ads Manager where they can be used to measure the effectiveness of your ads, to define custom audiences for ad targeting, for Advantage+ catalog ads campaigns, and to analyze that effectiveness of your website's conversion funnels.

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The Meta Pixel can collect the following data:

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  • Http Headers – Anything that is generally present in HTTP headers, a standard web protocol sent between any browser request and any server on the internet. This information may include data like IP addresses, information about the web browser, page location, document, referrer and person using the website.
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  • Pixel-specific Data – Includes Pixel ID and the Facebook Cookie.
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  • Button Click Data – Includes any buttons clicked by site visitors, the labels of those buttons and any pages visited as a result of the button clicks.
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  • Optional Values – Developers and marketers can optionally choose to send additional information about the visit through Custom Data events. Example custom data events are conversion value, page type and more.
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  • Form Field Names – Includes website field names like email, address, quantity, etc., for when you purchase a product or service. We don't capture field values unless you include them as part of Advanced Matching or optional values.
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De 5,185 opiniones, los clientes califican nuestro Meta Pixel Experts 4.93 de un total de 5 estrellas.
Contratar a Meta Pixel Experts

The Meta Pixel is a snippet of JavaScript code that allows you to track visitor activity on your website. It works by loading a small library of functions which you can use whenever a site visitor takes an action (called an event) that you want to track (called a conversion). Tracked conversions appear in the Ads Manager where they can be used to measure the effectiveness of your ads, to define custom audiences for ad targeting, for Advantage+ catalog ads campaigns, and to analyze that effectiveness of your website's conversion funnels.

rn

The Meta Pixel can collect the following data:

rn
    rn
  • Http Headers – Anything that is generally present in HTTP headers, a standard web protocol sent between any browser request and any server on the internet. This information may include data like IP addresses, information about the web browser, page location, document, referrer and person using the website.
  • rn
  • Pixel-specific Data – Includes Pixel ID and the Facebook Cookie.
  • rn
  • Button Click Data – Includes any buttons clicked by site visitors, the labels of those buttons and any pages visited as a result of the button clicks.
  • rn
  • Optional Values – Developers and marketers can optionally choose to send additional information about the visit through Custom Data events. Example custom data events are conversion value, page type and more.
  • rn
  • Form Field Names – Includes website field names like email, address, quantity, etc., for when you purchase a product or service. We don't capture field values unless you include them as part of Advanced Matching or optional values.
  • rn
De 5,185 opiniones, los clientes califican nuestro Meta Pixel Experts 4.93 de un total de 5 estrellas.
Contratar a Meta Pixel Experts

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    I need an experienced digital marketer to review and optimize my existing Meta ads setup for my Shopify store. I currently have Meta ads running but I'm not confident they're configured properly for optimal performance. Requirements: • Proven experience with Meta Ads Manager and Facebook Business Suite • Strong knowledge of Shopify integration with Meta platforms • Experience with Meta Pixel setup and Conversion API implementation • Understanding of e-commerce tracking and attribution • Ability to audit existing campaigns and identify optimization opportunities • Knowledge of Meta Shops integration and dynamic product ads Deliverables: • Complete audit of current Meta ads setup and Shopify integration • Identification of configuration iss...

    $5 / hr Average bid
    $5 / hr Oferta promedio
    39 ofertas

    I run a WordPress site with a single-page funnel and need a developer to tidy up three technical items for me. 1. Structured data: the site is using old markup and I’d like the appropriate schema types refreshed so Google reads the page properly. You’ll check the existing code, decide whether LocalBusiness, Product, Article or another schema fits best, and then implement the updated JSON-LD or microdata so it validates in Google’s Rich Results Test. 2. Meta Pixel: I already have the Pixel ID and full code snippet. Please place it in the head of the landing page, verify it fires on load via the Meta Pixel Helper and make sure no other tracking scripts break. 3. Contact form key: the form currently fails because the required key (API / secret key supplied once we start) ...

    $16 Average bid
    $16 Oferta promedio
    19 ofertas

    I need a brand-new Meta Ads account built and organised so I can start driving real, paying customers to my local service business. The single, clear objective is increasing sales—not vanity metrics—so every element of the account must be geared toward conversion. Here is what I expect: • A clean Ads Manager structure with campaigns, ad sets, and ads focused on my local market radius. • Proper installation of the Meta Pixel and Conversion API so purchases and booking events are tracked accurately. • Audience strategy that prioritises local interest, custom audiences from my customer list, and look-alikes to scale. • Ad copy and creative suggestions that speak directly to nearby prospects who are ready to buy services like mine. • Clear naming...

    $12 / hr Average bid
    $12 / hr Oferta promedio
    18 ofertas

    We are a New Zealand-based immigration consultancy looking for a freelancer to manage our Facebook and Instagram advertising on an ongoing basis. This is a long-term role (approx. 3 hours per week) focused on building and improving campaigns over time. We are not looking for high-volume lead generation — our priority is quality, relevant enquiries that are more likely to convert into clients. We have previously experienced a high number of low-quality enquiries, so a key focus of this role is improving targeting and messaging to attract suitable candidates only. Scope of Work You will be responsible for: Setting up and managing Facebook and Instagram ad campaigns Writing ad copy and suggesting or creating simple visuals Monitoring performance and making weekly adjustments Testin...

    $5 / hr Average bid
    $5 / hr Oferta promedio
    45 ofertas

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