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A Way to Optimize Business for Consolidators
It can be tricky sometimes trying to grow and optimize your travel booking business. Though common in North America and Europe, some parts of the world simply don’t embrace consolidators, particularly nations of the Third World. This can make it tough for a small, personal travel agent to gain a larger market share. There are solutions, though, that can make it much easier.
The International Air Transport Association, or IATA, used to be the industry standard for anyone in the travel industry. Only IATA travel agents were able to book the best seats, and member airlines were responsible for the bulk of the seats in the air on a given day. Even though 85% of seats remain part of IATA, it’s getting easier for non-IATA travel agents to compete.
Travel agents well know that they need to know the Global Distribution System (GDS) programs like Amadeus, Apollo, Galileo, Sabre, and Worldspan. One problem is that an IATA certification and training in all of these systems can be expensive. Independent agents can feel like they are operating at a disadvantage.
Knowing that by using a ticket consolidator they can ....contd..