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What Makes for a Good Professional Brochure Designer?
Creativity, innovation, knowledge, and communication skills – all of these are important when looking for a good professional brochure designer. Being able to create a concept, clarify it, and make it comprehendible to your customers is a gift, and it is worth your time trying to find someone who has it.
Education -
A good brochure designer will probably have a college degree in graphic design from an institution where he or she learned writing, print communication, color theory, how to use white space, and graphics layout. He or she might have also studied psychology, to know how to reach all of your customers in the most effective manner; sociology to know the effectiveness certain themes have in certain regions; marketing to understand how your brochure will fit into the overall marketing plan; and software to know the best program to use for your brochure.
Good training and bright ideas will mean your brochure designer will produce just the right thing.
Communication -
Another aspect that sets a good designer apart is communication. He or she should be skilled in both verbal and written communications, both for working ...contd..