Association for Applied Psychophysiology and Biofeedback Social Media Campaign

A. Objectives of AAPB’s social networking campaign:

1. Attracting / educating many thousands of potential consumers: Use social network sites such as Facebook to contact every special interest group chatting about problems we can help. Once contacted, invite them to watch a brief (10 min or so) “YouTube” style video about psychophysiological assessment and biofeedback for their problem including solid documentation of efficacy. People who watch the video are directed to sign up for a free live webinar on the topic presented by experts. Several examples of groups we should approach include:

(a) Chronic migraine sufferers

(b) Parents of children with ADHD

2. Informing / educating thousands of therapists, coaches, and educators: Use the above technique to contact clinicians, coaches, and educators interested in specific problems for which biofeedback has already been shown to have high levels of proven efficacy through studies acceptable to the general medical community. It would be important to include sufficient information on our Facebook and other social media pages (one page for each problem) to show that our techniques work and that every coach, clinician, and educator can productively add them to their practices. “Productively” equates to clinicians being able to make money with the techniques, sports coaches increasing team performance, business coaches getting more clients by showing they can produce more effective results, and educators being able to ease classroom problems as well as enhance individual education. Once again, people reaching our dedicated Facebook and other social pages would watch a brief video and then could sign up for any of a series of free introductory workshops provided through webinar formats. From there, they would be directed toward actual workshops and courses provided through distance education. We suggest beginning with:

(a) Headache treatment (including TMD)

(b) Treatment of childhood ADHD

(c) Treatment of IBS

(d) Treatment of Urinary Incontinence

B. Specific tasks required of contractor:

(a) Establish corporate accounts on Facebook, Twitter, Linked In, and WordPress for AAPB within the first four months of the contract being signed.

(b) Establish links with a minimum of 10 interest / support groups of potential patients including those with interests identified in 1 and 2 above within the first six months of the contract being signed.

(c) Establish links with a minimum of 30 clinician interest groups having interests in the areas identified in 2 above as well as therapist groups having interest in behavioral medicine within the first six months of the contract being signed.

(d) Specify what the types, numbers, and timing of biofeedback oriented educational blog entries, etc. which need to be provided by AAPB to fill the social networking accounts and keep people interested. Contractor will post all materials to the sites within the first month of the contract being signed.

(e) Post educational biofeedback related messages to the four primary social networking sites and publish blog posts as soon as the links with clinician and client groups are established.

(f) Spend at least 2.5 hours per month for the remainder of the contract year (i) monitoring the success of the social networking campaign through use of such services as Hoot Suite and (ii) continue posting messages to the four primary social networking sites and publishing a blog post. The cost of monitoring services will be included in the cost of the contract.

Monitor AAPB’s accounts through Hoot Suite services (which allows for real time measure of several analytics useful in determining the efficacy of the program and how to target specific audiences). The monitoring through Hoot Suite and other services will be included in the contract’s cost.

C. Maximum funds available for the first year: $1,500

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Nº del proyecto: #4388966

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