We are looking for market research based around our medical software product. We want to gain an in depth understanding of who our competitors are, how they are positioning themselves , what they are doing that is successful and not.
We are launching a hosted software product targeted to hospitals and physician practices.
Here are some questions I am interested in. Your report would ideally cover most of these areas.
- Who are that we will be up against – traditional and start-ups? How does our positioning, technology and pricing compare?
- Who do these competitors partner with should we approach any of their partners for marketing or reseller purposes?
- What marketing tactics are they using that are effective? Trade show, Leads, SEO/SEM?
(1) What would be your approach? What would the deliverable look like?
(2) How long would this take?
(3) Do you have experience in medical and / or software?
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