Hi Tina,
I have substantial experience writing content that can give a sales pitch without sounding too blatant. My professional experience has allowed me to experience different industries - Oil & Gas, entertainment, education and F&B - all for which I have written marketing content, and this has made me highly adaptable to any industry.
I had a look through your website about the LMS product. My approach would be to adapt a more academic perspective in the writing if the marketing was targeted towards learning institutes and play on the benefits it would have for the accessibility for students and faculty.
Marketing content for corporations will need to be adapted towards a more "advantage" approach. Companies should be given an idea of how many services they will be getting for a great value (i.e. a simple cost-benefit analysis worded simply). In this economy, cost especially, is the main concern.
I am currently based in Sydney and hope to hear from you soon. Please have a look at my profile for more details on all my past experience with regards to writing content for organizations.
Thank you and regards,
Ketki Madane