Blackhawk are planning a video to profile their company and to use to present to American investors who are likely to provide Blackhawk with development funding.
The video will give the impression to the American company that Blackhawk have a working product, are a strong and progressive company with a large core staff, and that the investment in them will be safe, risk free.
Key message: “Black Hawk is taking care of the sub-prime finance market”
KEY COMPANY PHILOSOPHIES
Mobility – iPhones/iPads/Dispatch systems
Integration – Applications systems, Stock management systems, financial systems, cloud integration
These philosophies can be included in the video as animated graphics supported with a quick compilation of real footage as a visual representation
VIDEO FORMAT & STRUCTURE
Presenter driven – Professional American talent talking directly to camera with a green screen set up.
Video to cut between five formats:
1. Presenter reading prepared script PTC
2. Animated graphics showing key processes, summary title graphics (key points) and animated charts and graphs
3. Live footage shot on site
4. Software screencasts
5. Interview soundbites from key personnel (Tim from the Insurance Company, Andrew from Black Hawk and possibly an Aqua Cars representative).
Who is Black Hawk?
What is the Blackhawk technology?
Problem, Solution and Result
Walkthrough from application to repossession
1. Summary of benefits
Call to action
LIVE FOOTAGE VIDEO ELEMENTS TO INCLUDE
Presenter filmed with Green Screen background
Collections Teams – using the software in the call centre and engaging with a customer
Customer on site at car yard using video conference technology to communicate with Black Hawk / Aqua Cars team during the loan application process
Stock Manager – using the stock management software
Applications manager – using the application software
Repossessions team – using the software on an iPad in the repossessions truck. Picking up the car on the tow truck.
Factory – show packaging of the products in the factory out east – need to show the manufacturing of the device and explain it is the best because of A,B & C.
A visual representation of the size of the company – Black hawk and Aqua Cars have a combined total of about 50 people working across a large facility
Modulisation – Five star alarm Blackhawk alarm system. Data gets sent to maintenance.
Other relevant coverage and cutaways
SOFTWARE SCREEN CAST ELEMENTS TO INCLUDE
“The Black Hawk Score” – based on real time movements, tampering with device, whether customer is living at home, going to work, frequenting the casino etc.
Collections software – automatically switching cars off
Repossession software – shows on screen as a repossession
Call centre software which shows where people are, location of the car, and behaviour analysis.
Screen casts to be designed by Little Giant
ANIMATION ELEMENTS TO INCLUDE
Simple drawing animations in the style of the Loan Plus video ([url removed, login to view]), or the end credit graphics at the end of The Other Guys, with Will Ferrell
Animations to complement the presenter’s script
Product demos, explanations eg. ‘Onstar’ product