Our Design Process
A Four-Phase Approach to Design Excellence
We believe that good quality design requires more than just creativity. It requires research, analysis and close collaboration with you to reflect your orgainzation’s vision, strengths, messages and priorities. To ensure that our design aligns with your expectations, we’ve developed a four-phase process to guide us every step of the way.
Phase I: Research
Before any actual creative work begins, ::SenderCompany:: conducts extensive background research. We will meet with you to understand your goals, audience needs and project expectations. In addition, we will conduct market, customer and competitive research to gather additional insight. Once our research is complete, we will provide a creative brief to summarize the results of our inquiries and outline the project, along with a detailed project schedule to ensure on-time delivery.
Phase II: Design
When our analysis is complete and you are on board with the initial concepts, design work begins. We keep your communication needs and priorities at the core of every design decision – from colors to image selection to font styles. Typically, we explore several different creative approaches before centering in oun our main creative ideas. Based on your feedback, we evolve these creative approaches into comprehensive design directions. As part of this process, we will deliver at least three creative concepts for your evaluation.
Phase III: Implementation
After you se