Design a Logo

European Literature Night is an annual literary showcase which brings together the best of the continent’s writers to London in May each year on behalf of EUNIC, the representative cultural body for European countries in London. It is part of a number of simultaneous events across European capitals and major cities in celebration of European literature, and is supported by the British Library, British Council and European Union, among others. In the eight years since it began, ELN has become much more than a singular ‘night’ at the British Library, expanding into several days of activity throughout May. Your brief is to create a new design which reflects our evolution into something more closely resembling a ‘festival’ promotion for 2016 and beyond. The brand needs to appeal to audiences beyond the ‘core’ fans of European literature, by tapping into public’s enthusiasm for culture from individual countries across Europe and bringing to life the individual histories and stories from each country. DELIVERABLES • Establish new identity with a clean and striking logo, alongside a suitable ‘sub-brand’ that supports the ‘Poetry Periscope’ project (see here for more information: [login to view URL]) • Design tasks: - Produce social media-friendly shareable logos / banners / graphics - Support programme leaflet design (this will be lead by our project partners at the British Library) - Oversee a simple refresh of the current website (ie swapping out the logo / altering the colour scheme) TIMELINES • 15 January 2016 – expressions of interest deadline (earlier submissions will be prioritised) • w/c 18 January 2016 – appoint designer • Early-February 2016 – submit brand proposal for review to core funders • Mon 22 February 2016 – final design confirmed • Mon 29 February 2016 - programme announcement • mid-March – British Library leaflet design confirmed for print • March – other social media assets briefed and delivery times agreed