The logo is not about a graphic generated but a Brands mark to establish its continuity and idealized existence. In past 7 years while working with corporates like Dominos, Indigo Airlines, Jet Airways, Carl Jrs. etc as well as startups, I have perfected the language and ideas numerous brand has to communicate and notions that their audiences are expecting. Each has their own ideologies bound by distinct vision and their intrinsic values which can only be transformed by the professional who is not a graphic designer but much beyond that misunderstood title. During these past years I have managed to develop the simple principles which evolves from the psychology of the consumer transforming them into the the language which is visually sane and effective.