We are looking for a freelancer to create/manage a PPC campaign. We are hoping for the freelancer who wins the project to be familiar with Wordstream, Adroll or Google Re-targeting. If you are familiar with kissmetrics or leadforensics it would help us lean towards you more.
The freelancer will be responsible for designing the landing page, the content for landing page will be provided. The freelancer will be responsible for creating the banner adds to match the landing page for the PPC and to ask for the keywords/tagwords/phrases. Following is what the PPC budget would look like:
We are hoping to keep the cost/click average below $20 and hoping for at least a 15% conversion rate. Industry average is 25% (please refer to the attached file). If a higher conversion rate is achieved, freelancer will be given a bonus as well for a job well done. If you know how to do SEO and create backlinks to get more traffic and resulting in a lower cost per click, there will be a bonus assigned for that metric as well. We are looking to target only in the state of GA for now.
Please do a competitive analysis for other companies in the same industry, ex, [url removed, login to view] and unitedcapitalsource.com. Also, we are looking for someone who has passed Google Adwords 1, above 80%. Google Adwords 2 would be prefered, above 75%.
If project starts with a success let's say within just the first couple of weeks, the PPC spend for week 3 and 4 can easily be increased. We are looking to compensate 10% of the total PPC spend to the freelancer.
Good luck and looking forward to hiring you. Thank you.