Hi Kris,
Sounds very exciting! I'd love to lend a hand if you'll have me with your team. For the last year I have been working full time with a company for their crowdfunding division on a variety of topics from products to indie films, which boasts a track record with successful campaigns such as The Corner Gas The Movie ($285,840) and Space Janitors ($63,112).
Typically, at the start of the process, I would walk you through a scoping document to assess all possible assets for the campaign (images, graphics, demos, trailers etc.), as well as the total potential reach of all influencers attached to the project (crowdfunding needs a crowd, after all). The reach would include current social media platforms available to market to based on both your game and all influencers/names attached to the project. Then we would carefully craft a strategize to utilize your platforms to the fullest through SEO, smart tagging, and a refined overall message (clarity is key!).
On a personal note, I am a gamer and would love to help you bring this project to life!
Thanks,
-Michael Davison