Desenvolver uma Identidade Corporativa

We need a logo for a new company based in Western Europe called "Luxity": this name merges 2 core concepts: "Luxury" and "Necessity". We will provide services related with personal care to employees working for companies with typically more than 1.000 (local) persons and we will provide it "there": inside the company, to minimize need for (our customers) to spend time moving and maximize (their) comfort and availability for what matters most (for them). In these companies the dress code is formal - full suit, tie, shoes, etc. - and the contact with clients is frequent and required almost every day. The work is related with management consulting, auditing, financial support, lawyers, etc. We are targeting executives, senior managers and managers, but also the other employees "aspiring" getting this type of services more than occasionally. We will start by providing (locally or by pickup\deliver other day) shoeshine, shoe repair, cloth repair\cleaning and in the future we could evolve to nails care, hairdressing, supermarket shopping, etc... whatever that could relieve our clients from needed activities but normally requesting much of their professional+personal (precious) time. The design must be sober, simple, elegant, modern and easily compatible with "high executive atmosphere", more related with "fashion" than "classic executive", or by other words: more close to French\Italian style than the UK one (if it is reasonable put things this way). About the colors, we really don't want to restrict (please, be free to surprise us) but somehow we are visualizing black\white\silver hypothesis. Should not have elements that reflect notion of funny, rustic, regional\local elements, concrete objects\things. Business card detail : Company name\logo (+ front with claim) Website Person first and last name Email address Phone