Baidu SEO and PPC Specialist

Boss Digital, a leading international digital marketing agency, is looking for dynamic professionals to join our expanding team. Boss Digital specializes in cutting edge web design & development and digital marketing services. As our company continues to grow, we need talented individuals to join us. We are currently hiring qualified Baidu SEO and PPC specialist to start immediately. Baidu SEO and PPC Specialist Responsibilities: - Collaborate with team members to improve site performance, develop primary keywords and target ad audience targets - Create multiple campaigns as per clients’ requests and manage traffic, customer acquisition and conversion through the channel - Review and analyze company website for areas that need to be detailed or improved - Perform daily account management of pay-per-click (PPC) accounts on Baidu including formulating the right bid strategy - Generate new paid search campaigns, ad groups and accounts, and aid in the creation of new paid search marketing initiatives - Monitor campaign results and create monthly reports detailing campaign performance - Provide and organize SEO and SEM campaign reports - Optimize keywords portfolio through testing with ad copy and landing... Qualifications: - Good analytical and problem solving skills - Strong communication and organizational skills - Knowledgeable about Baidu organic ranking, keyword research and visitor tracking, Baidu PPC, re-marketing conversion tracking, negative keywords, and Baidu search partners - baidu certified partner preferred - able to show link building activities - conduct onsite optimization and meta data optimization