Assessing (From a Marketing Viewpoint) The Friendliness And Effectiveness Of Our Fundraising Website Concept

We have created Social Networking Fundraising Website. The website has been in development for over a year and we need some who has experience in critiquing websites to ensure that: 1. The functionality is correct. (The website actually works) The person would simple go through the website to ensure that the features are working properly. 2. This person who is hired would also need to help us assess if they website is user friendly. (When a person comes to the website, will they have a very easy experience with the website?) 3. We are looking for suggestions and recommendations of things that can be improved upon, taken out of the website or changed. The goal is for a new user to have a pleasant experience when they come to the website and not feel overwhelmed. When they come to the website is there a clear message, or is it confusing to the user? The person who we are looking to hire. A. We are looking for someone who has a marketing background. B. We are looking for someone who has experience in website development. C. We are looking for someone who has worked with the development and assessments of websites from a marketing viewpoint. This person will help us to ensure we have: 1. Site Load-time Is Reasonable
 2. Adequate Text-to-Background Contrast
Dark-gray on 3. Font Size/Spacing Is Easy to Read
 5. Images Have Appropriate ALT Tags
 6. Site Has Custom Not-found/404 Page
 7. Company Logo Is Prominently Placed
 8. Tagline Makes Company's Purpose Clear
 9. Home-page Is Digestible In 5 Seconds
 10. Clear Path to Company Information
 11. Clear Path to Contact Information
 12. Main Navigation Is Easily Identifiable
 13. Navigation Labels Are Clear & Concise
 14. Number of Buttons/Links Is Reasonable
 15. Company Logo Is Linked to Home-page
 16. Links Are Consistent & Easy to Identify
 17. Site Search Is Easy to Access
 18. Major Headings Are Clear & Descriptive
 19. Critical Content Is Above The Fold
 20. Styles & Colors Are Consistent
 21. Emphasis (bold, etc.) Is Used Sparingly
 22. Ads & Pop-ups Are Unobtrusive
 23. Main Copy Is Concise & Explanatory
 24. URLs Are Meaningful & User-friendly
 25. HTML Page Titles Are Explanatory
 26. Effective navigation and orientation 27. Appropriate and efficient functionality 28. Access to help and support 29. User control and error management 30. Working the user’s way 31. Using words the user understands 32. The website is consistent, easily Accessibility, and has Visual clarity