Write Articles -- 2

Best candidate is from an HR, Social Media, Search Engine/Inbound Marketing background that understands how to research a topic, support writing with backup statistics, data etc. From a fun type of perspective, it's business related, (we have a reputation for being innovative in our space, no BS, cut to the chase) but we have a more fun/chill persona. So stiff, serious is a no go, facts with flare and insightful observations. Here is great description of what we are trying to do: Reputation builder with sophisticated topic This customer has a completely different reason for blogging. Their business model works like this: They sell a real product or service in the real world They are established, profitable, and successful What they sell is complex, expensive, and changes frequently They need to explain their thing in detail and get customers excited about it Their industry is competitive Often, the customer is a sophisticated business owner or executive Blog posts establish them as an authority in their niche High-value, informative posts help them attract new customers to their site Blog posts help build their email list of marketing leads The business makes more sales off their growing list To sum up: These posts are meant for people to read. The content of these posts is both critically important and difficult to do right. Not every writer can blog for these companies, which sell everything from software to surety bonds. The blogger will need some understanding of the industry to write interesting, informative posts customers in that industry will find valuable. These customers also want bloggers with a proven track record of driving traffic and engagement — getting a lot of comments and retweets. They’re hoping you will do the same for their blog. This is the profile of a $100-a-post blog client. When you quote this type of prospect a pro rate, they will think it’s fine. In my experience, most will approve a $100 rate without a blink. They are making good money, and in the great scheme of their marketing budget, what you’re asking for is pin money. Few writers go after these gigs, though, because they are rarely found on a job ad. You have to go out and find these clients. But when you look at the difference in how writers are paid and treated between these two types of clients, isn’t it worth doing a little prospecting? $100 per article - on going work