Re-writing content on a website for SEO/SEM purposes with the opportunity for ongoing work

AMPS is a technology based company with a long history in print management solutions. They have since branched out into other various areas such as digital transformation, telecommunications, IT and security solutions, displays, consulting services and financing. They have soft launched their new website [login to view URL] but the content within this needs to be rewritten to make it relevant to the service solutions they now offer. The content at the moment was a "brain dump" from the Managing Director of the company so it needs to be finessed, made more concise and consistent and ideally, after working through this, a tone of voice for the brand will be set which will then run through various marketing touch points. The content needs to be written with SEO/SEM in mind so this project would be ideal for someone specialising in this. To start with, the first task would be working through the "About" section and all relevant sub sections – [login to view URL] and then once this section, and a particular copy style has been approved, we will then work through all of the other pages. For the right copyrighter, we would like to engage this person on an ongoing basis to work through our proposals, corporate brochures and help write 3-4 weekly EDMs based on our marketing plans. There is an opportunity to write content for ongoing print and web projects moving forward. This is an exciting time for the AMPs brand!