Research Writing (Categories & subcategories other divisions)

I am setting up an e-commerce website where I would be aiming to sell a unique line of postcards & I have high ambitions for it! I need an expert with great skills to research the market and suggest creative & appropriate categories, subcategories & other divisions. This structure will be used to manage the current library and stock photos on the website. You see, beside the traditional and standard categories such as Birthday, Christmas, Mother’s day, Father’s day and so forth… I aim to make it more creative and explore it further, make it more specific and add additional options for the end user. Imagine you’re entering the world’s biggest online postcard retailer, what would you expect to see? Only the main traditional occasions! Off course not, that’s the lease you’ll see. What would you say we should expect from the world’s biggest postcard retailer? Smaller division such as: for him, or her, for couple, than what? Auntie, uncle! Alright, then what? Maybe division by style? hummer/funny, me to you, spoof, textless/image only, cute! Alright, getting there! How could we make it more special? More creative, more unique, more user friendly, more navigable! This is what I would be needing help with! Please bear in mind that in order to ensure best quality I would prefer an specilist whose English is extremely good, & who can research well & communicate over voice or text fairly well to work with me closely. The aim is to ensure our final website menu has all it should the way it should. Excited? So am I! Look forward to hearing from you on the other side. Best, Posterso