Pest Control Google Ads Expert

I need a seasoned PPC specialist to build and manage a Google Ads campaign that drives phone calls for pest control services across selected U.S. states. The focus is on termite control, rodent control, and bed bug control, and I plan to narrow the geography once we review historical demand and cost-per-lead data together. Here is what I have in mind: • Campaign goals Generate qualified call-only or call-extension leads at a competitive cost per call, with tracking tied directly to my existing phone system. • Scope of work – Keyword research (core, long-tail, and negatives) for termite, rodent, and bed bug searches – Compelling ad copy and responsive search ads written for strong call intent – Proper match types, ad groups, and location settings limited to the agreed-upon states – Conversion tracking via Google Tag Manager and Google Ads call reporting – Ongoing bid, budget, and quality score optimisation plus weekly performance reviews • Deliverables 1. Campaign build in my Google Ads account 2. Tracking setup documentation 3. Weekly optimisation log & KPI report (impressions, CTR, calls, CPA) Acceptance criteria: at least 20 qualified calls per day while maintaining an average CPA we will define before launch. Please include examples of similar U.S. home-service campaigns you have managed and the tools or automations you rely on (e.g., Google Ads Editor, Optmyzr, scripts) so I can gauge fit and experience level.

ID del proyecto: 40569742