We are seeking a professional with significant brand building/identity/graphic development experience to help develop a fresh and exciting image/brand/identity for a new Latin recording artist who recently won the Latin version of American Idol (including her associated business).
Required experience includes complete graphic identity and trademark/logo development in multiple channels including web, video, printed materials, merchandise, etc.
Project delivery will include the development of 4 complementary, but distinct identities/trademarks including:
1) The artist herself,
2) Her worldwide fan club,
3) Her loan out corp (entertainment company), and
4) Design of existing and copyrighted identity statement
Developed graphical identities will fully consider use in various mediums including album/CD covers, music and promotional videos (including as part of live performances), merchandise branding, outdoor signage, printed materials including magazines, and business communication including stationery and business cards. As such, we are seeking someone who possesses the distinct ability to think beyond the logo/image and focus on the end-to-end brand of the artist and desired image.
For this project, our expectations are:
-No fewer than 6 original and distinct concepts for each of the 4 graphical identities that adhere to the overall desired themes
-Unlimited logo revisions up to approval of final concepts for each, with no more than 36 hours between graphic iterations
-We will provide sample images consistent with targeted brand objectives and desired graphical representation of artist’s brand
-Draft concepts and final artwork will be wholly owned by artist
-All final artwork will be provided in high resolution layered .pdf and/or .ai formats suitable for scaling and reproduction at the highest digital, video, and printed resolutions
We also expect that the hired professional will:
-Be available for an initial conference call to discuss brand objectives and initial perspectives on imagery
-Be available for consultation/feedback/discussion during regular business hours Monday through Friday
-Suggest ideas on brand concepts and associated imagery
Qualified candidates will provide multiple examples of work related to the above request including past graphic identity and brand development as described above.
To familiarize yourself with the artist, please visit www.cristinae.com.