Marketing SPSS Project analysis (Report/SPSS file/ PPT)

Cerrado Publicado Oct 21, 2014 Pagado a la entrega
Cerrado

Data Entry into SPSS, Analysis, and Marketing recommendations Based on the results of the research ( survey data provided), make recommendations for

marketing action.

Analysis of the data using application concepts /SPSS analytical tools.

You need to interpret your output and explain to the reader why you are using the different analytical tools? In doing so , you need to show me your understanding of the different analytical tools available to you from SPSS and how they can be used to investigate research problems. Your analysis/output must include the following tables and interpretations

(1) Descriptive statistics analysis (frequency, measures of central tendency, etc ) (2) Anova

(3) Correlation/cross tabs

(4) MultipleRegression

You should save your analysis in a file- because you will need to turn it in

You will also write your recommendations for marketing actions based on analysis. What does your data say? What story does the data tell? This should be supported by the data you find from your analysis. Your summary of findings need to produce the below

a) Profiling of who are current target consumer base by :demographics psychographics purchasing/consumption habits

b) Reasons for product Use or non use- depending on your research question

c) What actions should they company take based on your findings?

d) What issues are important and what others are less important?

e) What trends have you seen if any?

f) What are opportunities for further research?

All steps will be turned to the professor for grading at the end of the term according to the below format in a word document.

I. Secondary Research/background

II. Business objective

III. Research objective

IV. Information areas

V. Target respondents

VI. Research design



VII. Description of Analytical tools used

VIII. SPSS Output table with your interpretations

IX. Summary of Findings (steps a-f)

X. Marketing Recommendations

XI. Appendix

The Appendix will include: survey sample questions, list of variables names and description, as well as other data tables, graphs, charts you wish to include which are not included in the body of the document.

The total length of the report is to be no more than 30 pages, with sections covering all steps (I- XI) in a word document and an appendices with no more than 5 pages.

Marketing Redacción de informes Estadísticas

Nº del proyecto: #6619405

Sobre el proyecto

5 propuestas Proyecto remoto Activo Nov 27, 2014

5 freelancers están ofertando un promedio de $22 / hora por este trabajo

aberkanefouad

Hello , Expert here, I am a Statistician involved in United Nations projects in Geneva (Switzerland). Based on your requirements, I can really help you. I am available to discuss now. Best Regards Fouad

$22 USD / hora
(13 comentarios)
4.9
statistician71

Hello, I am a graduate in applied statistics and an experienced data analyst. I am expert in R, SPSS programming. I read your job description and i am interested to discuss with you. My skype id is statistici Más

$24 USD / hora
(8 comentarios)
4.4
mcgior2002

I am statistically inclined, can handle voluminous data.... and submit complete reports on time. I can analyze and interpret inferential statistics.

$22 USD / hora
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yohannes363

Dear Employer, I have a PhD in Communication Studies which gives me the legitimacy of working on your topic. Second, I used SPSS for research purposes several times. Third, I have publications on reputable journals. F Más

$23 USD / hora
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