Introduction:
This is a proposal for Michal Blix to provide guidance on the development of a conjoint/discrete choice proof of concept. As a market research analyst/manager, I have over five years of experience designing conjoint exercises for health insurers across the United States. In my career, I have designed, tested, programmed, and analyzed over 50 custom conjoint exercises.
Scope of Services:
-Recommended model--I will discuss the research needs and objectives with the client to better understand which model to recommend. This discussion could take place via Skype or email.
-Choice Exercise Design--When the appropriate model is determined, I will create an attribute table and program a sample exercise to test the strength of the model using Sawtooth's Lighthouse programming software. The software allows us to understand the overall strength of a conjoint model, given the number of tasks, choices per task, and with varying numbers of attributes/levels.
Deliverable
-My written findings will be delivered via word document or PDF. I will include sections detailing the model being developed (conjoint or MaxDiff), the attributes/levels being tested, a detailed write up of the model testing results including model strength metrics, as well as software recommendations which I believe to be most effective for the client to ultimately carry out the research. I estimate this deliverable to be a 5-7 page document, including an executive summary.
Thank you,
Michael Blix