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Network of wine sites

Please read over the spec carefully prior to bidding. This is a large complex project - any bidder changing his price after posting due to not understanding the spec will be removed from consideration. This project needs to be completed in 1 month - if you cannot finsh it in this time frame please indicate delivery time in your bid. We are looking for one company to design and implant the web sites in the attached files. The sites will require extensive design ideas on the part of the bidder. We will rely heavily on their expertise to make the sites functional, easy to use and attractive without bogging down users load times and search times. Bidders must be able to provide specific site they have developed that relate to the functionality of the sites we are developing. There are around 40 domain names that are going to be used in this project. They are listed with each web site along with a description of our idea of how to use them – we will expect bidders to make suggestion regarding their use to maximize search engine placement. Key to awarding this project will be the bidders experience with web site optimization. If you do not have a record of successfully optimized sites (they are ranked well by google) then please do not bid. Please read all documents carefully and submit a proposal based on the complete package – we want to link all 40 sites to each other to improve rankings. We know this must be done in a certain way for spiders to see but not catch onto that it is a web-ring so programmer will have to be able to implement this accordingly. Finally – a local outside consultant is being hired to review all designs for search engine compatibility and will be a determining factor for releasing final payment. This project is on a critical time frame – due to upcoming sales events the project would require completion in about 1 month from bidder accepting job. Do not bid if you cannot finish in that time frame. Below are the individual sites we are seeking: First Site: Domain Name List and site overview: [url removed, login to view] concept: For general concept see [url removed, login to view] This is an e-commerce driven website with fully functional shopping cart and searchable items database required. Additional features will include customer registration and recognition of returning customers. Collection of purchase history of customer so they can review past purchases, as well as integrate purchase patterns of other customers into item search results (i.e. other people who purchased also purchased the following…). Trending for items searched for most and displayed by month of purchase. The goal of the site is to list multiple retailers inventory under a common domain name. Retailers will submit their inventory and it will be listed under the state where the retailer is located. Only one retailer per state will be allowed. Orders will be processed thru the site with the customer not knowing the name of the retailer. The order will be forwarded to the retailer who will fill the order and ship the product. For this the site will receive a commission on the sale. Following are details of pages included and requirements for site. If there is a way to send customers to each retailers website and track what they purchase for the express reason of billing them for a commission on the items sold – that would be much simpler. If not then the following web site is needed! Home Page – This is a generic introduction to the web site. It should be extremely search engine friendly. Links off the home page will include: 1) Search for wine 2) General wine information pages (see wine news site for info) 3) Contact information and general shipping policies. 4) Wine touring pages (see wine news site for information – links will not go thru to winery site in this case.) Search for wine page – this is the starting point for a person interested in buying wine. 1) Page will have retailers inventory listed by a. State they reside in. i. A California wine store ii. A New York wine store iii. A Ohio Wine Store b. Section for rare wine dealers c. Section for winery direct 2) By clicking on the appropriate store the customer will be brought to a series of drop down menus for them to search the inventory of the retailer who is in the store they selected. The database for this search will be similar to the wine searcher database with fields to include: a. Producer/Winery (searchable) b. Wine type (searchable – Drop down menu) c. Vineyard Designation d. Vintage (searchable – Drop down menu) e. Country (searchable – Drop Down Menu) f. Region (searchable – Drop Down Menu) g. Size h. Price (searchable – min and max entry) i. Description j. Item code / barcode 3) The search will only display result for that states retailer. a. From this point on only items from this retailer can be added to the shopping cart. b. Customers cannot combine items from different states inventory list to the same order. c. The shopping cart should display only items selected from this states inventory when client is finished. i. Upon completion of the order, the order is forwarded to us as well as the retailer for fulfillment. ii. When the retailer fills the order, we need a system for the retailer to log back onto the site and confirm that the order was filled and shipped and provide a tracking number as well as type of shipper used. iii. This information less the tracking number should go directly to the customer to let them know when order was shipped. 4) Operation of the shopping cart a. Cart functions will include integrated shipping and handling cost that will tie into the UPS and FEDEX systems for automatically adding shipping charges. i. These must be customizable for each retailer since they will all have separate ship from information. b. The cart should track and collect all purchasing information for customer so they can log on and review past orders. i. This will also be used to collect information to let customers know items bought most frequently displayed by month ii. This will also be used to track what customers have purchased so we can notify them when new releases of the wine come out or when similar items are available. 1. This will be used as a selling point to attract retailers as well – we can give them stats about what wines people are buying so they know what wines to focus on buying. iii. Cart should also show items that were bought by people on past who are adding an item to their cart. (i.e. other people who purchased also purchased the following…). c. Cart should collect all information about the customer and store it in a file that can be recalled the next time the customer uses the site. d. Cart should somehow allow customer to make multiple orders of the same items to different shipping addresses. (gift deliveries) i. This would make it easier for them instead of having to input info every time. (i.e. a customer wants to send 1 bottle of Dom Perignon to 50 of his best clients.) e. All cart function should be completely secure for the collection of credit card numbers. i. Retailer would have to log onto site to retrieve the credit card number for any orders sent to him. 1. This would require a separate collection spot for orders for each retailer. 2. If there is a simpler secure way we are open to suggestions. 5) Uploading of information from retailer. a. A system of uploading each retailers inventory on a regular basis must be developed. i. Needs to be as hands fee as possible. ii. Needs to be done on a weekly basis iii. System similar to one in wine searcher concept under inventory list for each retailer. This site will be under one of the following domains with all other domains listed as gateways to the main site. Each gateway will be a series of pages optimized for premium search engine placement and set up by the programmer to have a consistent look and feel to them. The goal of the gateway pages is to drive traffic to the main site. Search engine form should be available on each of the gateway pages. If the programmer feels there is a better way to do this, we are open to suggestions. We will also expect programmer to suggest best name to use for site based on search engine criteria (i.e. does one name list better than another? List of 20 domain names: [url removed, login to view] [url removed, login to view] [url removed, login to view] [url removed, login to view] [url removed, login to view] [url removed, login to view] [url removed, login to view] (other sites with [url removed, login to view] can be registered) An additional site would be developed with the exact same features but would list retailers by city and would use the domain name [url removed, login to view] as the basis. Concept would be based on finding local retailers to provide the product instead of having products shipped. Same layout with different graphics would be necessary. Second Site: Domain Name List and Brief Description Wine Searcher concept: The following sites are all based on one main search engine page. The search engine is will work like www.winesearcher.com. Retailers post their inventory for customers to search. Site requires heavy search engine programming. This site will rely on tracking for each and every click through. Ever time a person clicks thru to one of our clients whether it is thru a banner ad or a searched link or a link off the retailers detail page, I will need to be able to track that and automatically produce a report at the end of each month detailing the click-through and where it originated from. This is key in building advertisers confidence in the site Key development points: 1) Site must be clean and user friendly. 2) Database output must be accurate and easily read. 3) Every page needs to have a search form at bottom of page that will link to main search. 4) Links page similar to ([url removed, login to view]) a. Want a better layout as well as sorted by topics of interest. b. This page will be used to help get reciprocal links to the site 5) Must have an easy way for clients (retailers) to upload their inventory on a daily/weekly basis. a. This process must be extremely user friendly and easy to use no matter what for the person send data in (text file, database, or spreadsheet file if possible if not what is universal format that a person can use to upload the data) b. Web interface for this must be uncomplicated and easily explained. 6) Database must have table for the following information a. Retailers i. Must be searchable by the following: 1. Country 2. Type of business (e-commerce, brick and mortar, or both) 3. Type of business (Retailer, broker, winery, auction or wholesale) 4. Delivery location (local, within country, worldwide) ii. Fields will include (see [url removed, login to view] for an idea) 1. Name of Business 2. Country 3. Physical address 4. Contact information a. Mailing address b. Phone Number c. Fax number d. E-mail address e. Currency prices are listed in (us dollars etc) 5. Website Address and name 6. Type of service (Retailer, broker, winery, auction or wholesale) 7. General terms of condition 8. Text field for a brief description of the clients services 9. Rating field a. This needs to be set up so consumers can send in comments and choose a rating system (stars etc. to gauge the quality of the merchant. b. Comments should be posted under each retailer and must be approved to prevent disparaging comments from other retailers from posting comments. 10. Other comments a. Minimum order Qty b. Discounts c. Delivery charges 11. Date of last update – this needs to automatically change based on input from date of last inventory changes by retailer – (see iii. Below) 12. Please add any additional fields that the programmer may find useful in the smooth operation of the site. iii. Must have any easy way to upload data/price list t the site. 1. Programmer will be expected to find an easy way to develop this and provide specific instructions for each retailer to use no matter what their existing price list format is. Must be importable from text, database and spreadsheet files. iv. Must have a detailed page for each retailer with a link from a searchable page (see example at [url removed, login to view]) 1. I want page to be cleaner and easier to use. 2. I also want results that are easier to read a. Results must link to retailer’s home page. i. These links must be traceable. b. Inventory list for each retailer i. Must have the following fields 1. Wine name a. May be a collection of the following fields depending on how the retailer sends the information. i. Producer ii. Wine Name iii. Wine type iv. Vineyard designation 2. Vintage 3. Country/state – country of origin of the wine 4. Region within country – region inside country/State 5. Price 6. Size 7. Quantity available a. This is a tricky field especially if retailers don’t update their site regularly. b. Will probably need to be attached to a field with the date of their last update. 8. Wine Description a. If provided by Retailer b. This is a text field c. Not Searchable 7) Database search form a. Must be easy to use and complete i. Can use a combination of text field and drop down menus. b. Searchable on the following fields: i. Wine name (text field) (reference 6-b-i-1 in outline) 1. This should search any fields listed under wine name heading ii. Vintage (text or drop down) (reference 6-b-i-2) iii. Country (drop down) (reference 6-b-i-3) iv. Region (drop down based on selection of country) (reference 6-b-i-4) v. Any other searches programmer feels would be beneficial to make overall functionality of search easy for consumer. vi. Price 1. Set min and max price fields (for subscribers see 9-a-iv below) 8) Data base output a. Must be quick clean and easy to read. Do not want an unattractive table format like found on [url removed, login to view] b. Would like to have some way to search by results: i. Want a page that lists top results by 1. Month searched 2. Country searched ii. Results available to subscribers only (see 9-a-iv below) c. Output should be able to be sorted or modified by the following options: i. Price ii. Retailer name iii. Location of retailer (country) iv. Currency accepted v. Type of provider (only retailers or only wholesalers.) d. Will output the following information from the wine search form i. Retailers who carry the product 1. This will link to the retailer detail page ii. Location of the retailer 1. Country retailer located in iii. Services provided by retailer 1. Secure online shopping 2. Delivery Methods 3. Type of retailer (e-commerce, retail or both) iv. Name of wine found by search 1. This also links to retailers web site a. Must be traceable. v. Price, bottle size, and date 1. One field that combines the price, bottle size and the date of the last update. vi. Any other information programmer feels would benefit the site. e. Must be printer friendly or at least link to a printer friendly version f. Must be able to be downloaded to persons computer (subscribers only – see 9-a-iv below) 9) E-commerce part of site a. This site will generate income in several ways: i. Charge to retailers to be listed in search database 1. Free to retailer for generic search listing 2. Paid retailer results will display first and only if there are any. If a match can be found among the paid retail group than no unpaid listings will be displayed. a. If no paid results than entire database is searched b. Must be able to identify paid vs. non-paid listings ii. Banner ads 1. Must be able to sell and track banner ads a. Banners will displayed on every page in site i. This must be easy to use and modify as advertisers change. b. System for posting rotating banners will need to be developed c. System for tracking click-throughs from banners will also be needed. iii. Box ads on right hand side of page. 1. Similar to [url removed, login to view] search results. 2. These box ads will remain constant no matter what page person goes to in our site. a. They change with next client or on next visit b. Unless programmer has better solution. iv. Customers who pay to search entire database, not just paid listing mentioned above. 1. Must have password login system so paid consumers can search entire database. 2. Must have way of setting the search results to recognize these paid customers and return entire database when they are logged in 3. Certain function listed above available to them only. b. An easy way to collect payment for the listed services must be implemented. c. Any other suggestions for generating income will be expected from the programmer. This site will be under one of the following domains with all other domains listed as gateways to the main site. Each gateway will be a series of pages optimized for premium search engine placement and set up by the programmer to have a consistent look and feel to them. The goal of the gateway pages is to drive traffic to the main site. Search engine form should be available on each of the gateway pages. If the programmer feels there is a better way to do this, we are open to suggestions. We will also expect programmer to suggest best name to use for site based on search engine criteria (i.e. does one name list better than another? List of domain names: [url removed, login to view] [url removed, login to view] [url removed, login to view] [url removed, login to view] [url removed, login to view] [url removed, login to view] [url removed, login to view] [url removed, login to view] [url removed, login to view] [url removed, login to view] [url removed, login to view] [url removed, login to view] [url removed, login to view] [url removed, login to view] [url removed, login to view] [url removed, login to view] [url removed, login to view] [url removed, login to view] [url removed, login to view] [url removed, login to view] [url removed, login to view] Third site: Domain Name List and site overview: [url removed, login to view] concept: This is a site that would require extensive planning and layout by any programmer who accepted the job. It is essentially a headhunter / recruiter / resume-posting / classified listing wine site. Other sites to imitate would be: [url removed, login to view] [url removed, login to view] [url removed, login to view] And any other professional web sites focused on job recruitment in a specific career field. Our being the wine industry See [url removed, login to view] for a list of all job fields a great starting point for us based similar concept. Some form of payment for either posting jobs, reviewing jobs, posting resumes or reviewing resumes would have to be established. This would be up to the programmer to decide the best course to take based on other industry site and how they operate. Collection of Payment would also have to be set up. List of Domain Names [url removed, login to view] Fourth Site Domain Name List and Brief Description Wine News concept: News Reporting and Wine Related articles are principal part of this site - see ([url removed, login to view]) for concept and great site layout. (although we expect to look better) 1) Article content must be searchable by: a. Title b. Author c. Content of article 2) Articles must be able to be archived in some way and the archives must be searchable. 3) Writers must have easy to use system for posting articles: a. Needs to be password protected b. Articles must post in proper format automatically. i. Title ii. Name of writer 1. This will link to writer Bio page (see below) iii. Date posted iv. Body of article c. Article needs to be able to have pictures attached if necessary. d. Editor must approve articles before they post to site. i. Must be able to edit them as well. 4) Articles will link to Writer Bio page, which will include photo. 5) This site will rely heavily on press releases for information so a similar system for press release submission would be need developed, although may not need to be password protected. 6) Articles should be able to be sorted by catagories as well a. Wine travel articles b. Wine reviews c. Winery reviews d. Food articles i. Recipes ii. Restaurant reviews iii. Food and wine Pairing Links off of Home page will include: Winery Links Page - The concept of this page is to have a list of wineries that is broken down by country, region and winery name with the final result a list of wineries, listed alphabetically, that will hyperlink to a winery detail page – which will link directly to the winery. 1) Winery detail pages should be standardized and easily added, changed or removed a. Form page for wineries to automatically submit their info would be needed. i. The info would them be posted to winery detail page automatically as well as being added to other search pages (i.e. Country and region would be categorized correctly for each new submission) b. This will not list any specific wine from the winery only information about the winery with a link to the wineries home page. c. These pages are mainly to boost search engine placement and should be designed to maximize SEO. Final detail page will be hard coded to ensure search engines find these pages. d. Additional suggestions on how to use these pages for SEO will be expected from programmer. Wine Touring Pages – this would include maps, directions and articles on touring specific wine regions, and could be listed in conjunction with winery links page or winery links pages could be within this category. 1) Start with a world map link a. Each wine producing country would be clickable i. Within the country the different regions would be clikable 1. clicing on sub appleations with regions would bring up a more detailed map with icons fo the wineries a. clicking on icon would produce a picture of the winery with a link to the winery detail pages. 2. if no sub regions then on the region map a small icon denoting wineries would be clickable a. clicking on icon would produce a picture of the winery with a link to the winery detail pages. Wine Events Page – See [url removed, login to view] for concept – possibly not as extensive. This page would also need at least 2 categories; “trade events” and “public events”. 1) Need a way for people to automatically post new events to the page a. This would require registration and be password protected b. Listing would have to be approved by editor before posting to site c. Listing would have to be sorted and searchable by i. Country ii. State/providence iii. City iv. Date of event d. Expired events would be removed automatically e. Follow concept of [url removed, login to view] 2) Page will also have a link that lists new events posted for the week 3) Weekly emails would be generated announcing events to subscribers. a. Only events within the subscribers state would be sent i. Link to all events from e-mail b. If no events in their state then Only send link to new events posted for the week Wine Awards Page – These will need to be a database driven, searchable page. 1) Database fields may include a. Producer/Winery Name b. Wine type c. Vineyard Designation d. Vintage e. Country f. Region g. Name of competition i. Date of competition h. Award (gold silver bronze etc) 2) Information will need to be searchable by all fields (i.e. what wines won gold medals or list all wines from the 1997 vintage or how did Mondavi wines do in all competitions.) Will also need to have competitions sorted by year. Initial page could be set up with search engine at top with text list of all competitions below – links from “name of competitor” to page with list of years (1999 results vs. 2000 results) selection of particular year would bring up all results from selected competition in selected year. It is extremely important that this be set up to allow for easy importing of data from all competitions regardless of how info is received (spreadsheet, database or comma-delimited). 3) Need a way for competitions to automatically submit results from competition 4) Should have an info page for each competition that links to that competitions home page. a. Similar functionality to winery list 5) Must be able to have multiple years listed for each competition. a. The 1996 results as well as the 97, 98, 99 and 2000 b. Any trending program that could be used would be great. i. Be nice to search for “All wines that have won gold medal in the past 4 years in at least 3 different competitions.” And produce the results. Tasting Notes – This is a database driven page for the editiors or writers to post their personal wine tasting notes. 1) Database fields to include and should be searchable by: a. Producer/winery b. Wine type c. Vineyard name d. Vintage e. Country f. Region g. Rating h. Tasting description i. Date tasted 2) Should include a password protected form page for writers to publish data. Data should then be automatically added to site. General Wine Information Pages – see [url removed, login to view] for example of information intended. 1) Pages should include: a. Page that describes different wine varietals i. Red wine Grapes ii. White wine grapes iii. Also listed by country 1. This will have duplicates b. Page that describes different wine growing regions i. Broken down by country/state and region within country c. Page that is an introduction into tasting wine d. Wine term dictionary i. Searchable by keyword (see [url removed, login to view] for example) e. Other pages as needed i. Set up an easy to edit format for adding pages. a. Letters to editor – place to post feedback from visitors or comments on articles. Links page – for links to related websites. Must include hyperlinked name and a short description as well. This page will be used to encourage other sites to link to us. E-commerce part of site b. This site will generate income in several ways: i. Banner ads 1. Must be able to sell and track banner ads a. Banners will displayed on every page in site i. This must be easy to use and modify as advertisers change. b. System for posting rotating banners will need to be developed c. System for tracking click-throughs from banners will also be needed. ii. Box ads on right hand side of page. 1. Similar to [url removed, login to view] search results. 2. These box ads will remain constant no matter what page person goes to in our site. a. They change with next client or on next visit b. Unless programmer has better solution. iii. Wineries to pay for click-thrus to their sites (remote possibility) c. An easy way to collect payment for the listed services must be implemented. d. Any other suggestions for generating income will be expected from the programmer. Contact and disclaimer page – Obvious page listing how to contact the publisher and any disclaimer we feel necessary for the site. Most importantly, the site must be built with an attractive, easy to follow design. It must be completely optimized for premium search engine placement. (Consultant will be hired to review design prior to payment to ensure proper web optimization). Site must be easy to add additional pages to, adding content should be extremely easy as some of the writers are not familiar with any web programming. A separate but identical site will be built for each of the domains listed with the intent that they focus on news related to the domain name only and that they also link back to each other to help with search engine placement. If the programmer feels there is a better way to do this, we are open to suggestions. We will also expect programmer to suggest best name to use for site based on search engine criteria (i.e. does one name list better than another? List of domain names: [url removed, login to view] [url removed, login to view] [url removed, login to view] [url removed, login to view] [url removed, login to view] [url removed, login to view]

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Información del empleador:
( 0 comentarios ) United Kingdom

Nº del proyecto: #16873998