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SENIOR CATEGORY MANAGER - OFFICE

<div class="rich-text" itemprop="description">Microsoft has always believed in the transformative power of technology. From the initial vision of placing a personal computer on every desktop and in every home, to putting mobile devices into a billion hands, we have connected and empowered generations. We want to make the lives of billions of people better in fundamental ways - that's what we do today, and that's what we'll do tomorrow.<br/><br/>SENIOR CATEGORY MANAGER - OFFICE<br/><br/>Create retail marketing strategy that optimizes the consumer journey and experiences for our partners to drive, our share, revenue, and category profit while building consumer preference for Microsoft products. This category expert has a unique perspective – across channels – to enable a higher-level, consumer marketing strategy; and offers subject matter expertise to our partners to increase joint successes within a product category. They create marketing strategies that optimize the consumer journey across CCG channels to drive share, revenue, category profit and customer preference for Microsoft products<br/><br/>Key Responsibilities<br/><br/>Analysis &amp; Insight<br/>• Assess industry &amp; market trends<br/>• Understand the consumer: behaviors, attitudes and motivations.<br/>• Extensive product knowledge of both Microsoft and competitors<br/>• Incorporation of new concepts into marketing strategy<br/><br/>Strategic Business Planning<br/>• Create strategic business objectives<br/>• Create category planning across all consumer touch points<br/>• Coordinate partner segmentation &amp; prioritization<br/>• Strategically influence assortment &amp; merchandising<br/>• Execution against the product life cycle<br/><br/>Retail Marketing Principles<br/>• Develop integrated marketing plans<br/>• Ensure positioning &amp; messaging<br/>• Strategic marketing objectives in-store and online<br/><br/>Consultative Leadership<br/>• Influence partners with category expertise<br/>• Drive the sales motion across the channels<br/>• Impact &amp; Influence the product business groups<br/>• Drive cross group collaboration <br/>• Measure execution and ROI<br/><br/>Business Operational Excellence<br/>• Execute against retail budgets<br/>• Demonstrate creativity and entrepreneurial behavior<br/><br/>Leadership<br/>• Direct and indirect leadership with outcomes<br/>• Executive presence and leadership<br/>• Influence across boundaries<br/>• Impact and Influence w/o Authority<br/>• Ensure that your Category Managers land and localize the positioning and messaging frameworks for the business group. <br/>• Evangelize Microsoft’s overall strategy and direction – internally and externally - by aligning value proposition information with target audience, brand personality, and desired attitude change.<br/>• Monitor the consistency and successful builds of the product brand attributes and promise across multiple campaigns, across multi fiscal years. <br/>• Continually innovate on amplifying the impact and reach of the Category Manager team<br/><br/>Role Accountabilities<br/><br/>Partner<br/>• Revenue of category<br/>• Category Profit<br/>• Inventory management<br/>• Space optimization<br/>• Share growth<br/>• Customer experience<br/><br/>Microsoft<br/>• Revenue, share and profit<br/>• Scorecard metrics<br/>• Customer experience<br/>• Market Attach<br/>• Market Budget management<br/>• Marketing KPIs<br/>• New customer insights<br/>• Partner program) creation<br/><br/>Role Key Activities<br/><br/>Plan: <br/>• Create category marketing strategy, and guidance<br/>• Plan marketing budgets <br/>• Build strong ecosystem expertise<br/>• Influence future retail assortment <br/><br/>Execute: <br/>• Provide strategic category and marketing plans/pitch decks <br/>• Approve account marketing plans<br/>• Provide product/consumer experience expertise (SME)<br/><br/>Manage &amp; Monitor:<br/>• Develop market analytics and BI insights in a category<br/>• Manage the product life cycle through GTM plans and category P&amp;L and scorecards.<br/>• Scorecard Correction of Errors<br/><br/>Experiences Required<br/>• 10+ years’ experience in business development, category management and/or product planning<br/>• Core marketing experience<br/>• Consumer marketing or sales background or proven knowledge of consumer selling channels<br/>• Being a conduit between technology and the business with the voice of customer in mind<br/>• Financial and analytical experience<br/>• Management experience<br/><br/>Education <br/>• Four year college degree required – MBA preferred<br/><br/>There is no better time to join Microsoft than right now - the company is changing in leaps and bounds. Together, with you, we aim to deliver new levels of innovation in an expanded family of devices and services for individuals and businesses, offering a single experience for everything in a person's life. Imagine the possibilities! Microsoft is an equal opportunity employer and supports workforce diversity. All applications for vacant positions will be welcomed and will be considered on the relative merits of the applicant against the role profile for the position regardless of color, race, nationality, ethnic origin, sex, gender, sexual orientation, marital status, disability, parental responsibilities, age, religion, or belief.</div>

Habilidades: Desarrollador de aplicaciones, HTML, Mobile App Development, PHP, Sharepoint

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( 0 comentarios ) Spain

ID de proyecto: #12445284

1 freelancer está ofertando un promedio de €250 para este trabajo.

€250 EUR en 14 días
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