Build a Website for a New Business Launch

Our primary Internet objective is to establish our ‘brand’ identity, awareness, and interest in a nontraditional approach to a niche segment in the real estate market. We seek to create an informative, content rich user-friendly website that is easy to maintain. We must develop a user-friendly site that can deliver rich content on locations across the USA and in the future, globally. Additionally, we must have robust a platform for member registration and profile and for partner registration and profile management. 1. Design should be light, more visually stimulating and inviting to navigate Include a combination of rich text and images that is visually pleasing Homepage consisting of slideshow boxes that can be easily updated: events, what’s new, publications, features, etc. Menu bar should show the primary things we engage in, without people having to click and look at a drop-down menu Engage buyers at all stages of the sales cycle Intuitive navigation, concise messaging, compelling visuals that are quick to load 2. User interface should present comprehensive information in a readily accessible, searchable format Robust content management system: Advanced search function (site-wide); Showcase new content while also having a user-friendly archive of older content Information uploaded on one part of the website should be available and cross-referenced in multiple locations Also information about geographic locations should be more visible (not just a list view, but a more appealing layout, since locations are often what draws people to our website.) 3. Content Management System should facilitate frequent updates of content, articles, links, and blogs: Information uploaded on one part of the website should be available and cross references in multiple locations New web-based tools to deliver timely and relevant answers to audiences’ questions Client Registration - information capture integration with Ontraport marketing automation platform Partner Registration - information capture integration with Ontraport marketing automation platform 4. Homepage should generate high traffic, better reaching our audiences Draw people to the website (SEO optimized) Encourage visitors to stay and browse Call to Action to capture information (registrations) Encourage them to share what they have found on social media Ensure that audiences come back regularly Provide regular news updates that keep people coming back Strengthen relationships with community partners 5. Website must be safe and secure using HTTPS and a hardened CMS to keep both the site secure and also to protect client and partner data 6. Website should work well on mobile devices and tablets using best practices of responsive design Optional Proposals: Advanced SEO support Please include the following in your proposal response: • Executive Summary • Explanation of your proposed platform/CMS/Database/etc • Outline of your website design and development strategy • Proposed website timeline from kickoff to website launch • Details about your company o Describe your experience in producing sites for content rich, dynamic sites o Organizational capacity to take on this project o Describe key team members on this project • Recent design & development examples o List five web sites your firm has produced that best reflect your work and relevancy to this project. Briefly list the role your firm played in each project. The URL should be submitted. Only sites that are live will qualify during evaluation. • Experience developing web sites that are integrated with the Ontraport Marketing Automation Application (or similar competitive product). Preference will be given to the Ontraport platform. • Describe testing and support plan • Describe how web site and data will be secured • References for three former or current clients • Pricing with optional elements listed separately • Terms and conditions