Write a Report

Prepare a report (2500 words) on the competitive environment of the UK airline industry, identifying and analyzing in appropriate depth key factors and issues. Groups will be required to prepare and work both in-class and independently. The assignment grade includes a preparation and participation component which will be marked individually. The assignment has two parts with different weighting as outlined below: 1) Industry characteristics and planetary issues [30% weighting] Outline the nature, size, and general characteristics of the industry (some examples might include the nature of its business, industry background, size, market sector, number of competitors, key competitors, international trade, et cetera). Evaluate the key ecological and social responsibility issues facing the industry and the degree to which the issues are being addressed (some examples might include waste management, energy conservation, customer rights, workforce welfare, dealings with smaller suppliers, transparency and disclosure, diversity and equality, et cetera). 2) The general business environment [60% weighting] Analyse the political, legal/regulatory, demographic, socio-cultural and technological factors influencing the industry’s business environment; assess the rate of change for key factors. Overall presentation (including citation and referencing, grammar and punctuation, use of appropriate charts, tables and diagrams) [10% weighting]. • Introduction to airlines industry - The general business environment - The characteristics of the airline industry - Size and growth of the UK airline industry - Airlines industry contribution to the United Kingdom GDP - The industry regulators - Competition within the airline industry • The Political/Legal environment of the airlines industry - Who regulates the industry - Government policies affecting the industry (advantages/disadvantages - UK Law and legislation affecting the airlines industry - Health and safety polices • The economic environment of the UK - Recession in the UK affecting the industry • The social and ecological responsibility of the airline industry - Ecological responsibility of airline industry - Social responsibility - • The Social and demographic environment - Social trends in airline travel (UK) - Holiday trends from UK consumers - Immigration trends in UK • The Technological environment - Technological factors in the airline industry - Technology in the airline industry - How is technology affecting the airlines industry • Conclusion for the Airline industry in the United Kingdom