Hi there! I'm a digital marketing professional with experience working on conversion rate optimization (CRO) projects for websites, and would be delighted to provide you with actionable insights for improving your website performance. The fact that you are getting a lot of adds to cart is great; it means your customers are being able to move through your website smoothly towards this conversion goal, but we can work to uncover what's turning them off in the checkout process.
A couple of preliminary questions:
Do you use any website analytics tools that can be reviewed to see what the issue is?
How are visitors currently landing on your website? What kinds of campaigns do you currently have set up? Do you have a specific offer you're advertising?
Best regards,
Sara