Christopher L.

Dynamic Data Science Specialist with a rich decade of industry experience, recognised for driving data-centric transformations in marketing and customer analytics. Renowned for adeptness in the marketing mix and churn prediction modelling, I have delivered actionable insights leading to robust ROI growth and significant churn reduction for brands like Nike. My strategic implementations of advanced BI reporting and real-time analytics have redefined stakeholder engagement and decision-making processes. With a proven track record in algorithm development, statistical modelling, and comprehensive data visualisation, my analytical narratives empower businesses to leverage data for competitive advantage. I aim to integrate deep data proficiency with strategic foresight to enhance business intelligence and innovation.