SWOT Analysis
SWOT The SWOT analysis is a very useful tool which helps organizations and businesses to understand situation and deal with them. SWOT is an acronym which stands for Strengths, Weaknesses, Opportunities, and Threats. A SWOT analysis is a subjective assessment of data, which is organized by the SWOT format into a logical and presentable order that improves the ability to understand, present, discuss any matter and make take appropriate actions. (www.businessballs.com) LIMITATIONS OF SWOT The SWOT framework has a tendency to oversimplify the situation by classifying the firm environmental factors into categories which they may not always fit and situations may vary for each company. The classification of some factors as strengths or weaknesses or as opportunities or threats is somewhat arbitrary. It can be very difficult to classify any factor as a strength weakness opportunity or threat sometimes. For example a particular company culture can be either strength or a weaknes
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