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Comprehensive Long Tail Keyword Research
Full market analysis and content strategy
Keyword research and market analysis for content strategy
Data Insight ConsultantSep 2015 - Jun 2016 (9 months)
Consultancy for Linkdex clients: applying psychology, linguistic and semantic analysis to big data analytics to develop business intelligence solutions and new ways of understanding how consumers behave and interact with markets, products and brands. Working as part of the innovations team to develop methodologies and products for data analytics, both for the Linkdex platform and bespoke client solutions.
Insight AnalystMar 2015 - Sep 2015 (6 months)
Interpreting client requirements and performing SEO, content and online marketing analysis, research and audits to identify trends and opportunities and making recommendations based on findings. Developing actionable insight by analysing and interpreting large data sets scraped using internal and third party resources. Producing written, verbal and visual deliverables. Consultancy using data analysis, story-telling and critical thinking to develop solutions, processes and services.
Digital Marketing ConsultantApr 2014 - Sep 2015 (1 year)
Creating digital strategies and solutions for a variety of clients. Conducting analytics, website and content audits. Project managing the roll out of strategies and campaigns, working with clients, their staff and other digital freelancers. Projects included managing the responsive redevelopment of an e-commerce website, conversion rate and website optimisation, content planning and creation, SEO, PPC campaigns, creating best practice and style guidelines, and social media strategy.
Digital Content and Marketing ManagerSep 2013 - Aug 2014 (11 months)
Responsible for the marketing side of the business, including developing and rolling out a large scale content marketing plan. Content strategy, design and creation, including managing and briefing a team of freelance writers. Development and management of social media platforms. Digital marketing campaigns: email, social, SEO, competitions, newsletters. Creative design, usability, writing and editing. Brand identity and development. Relationship development, affiliate management and PR.
Digital Content and Marketing SpecialistNov 2012 - Sep 2013 (10 months)
Planning and creating content and social media campaigns for a variety of clients. SEO, website optimisation, email campaigns, blog posts, managing Google Analytics accounts.
Communications and Language AssistantSep 2009 - Oct 2012 (3 years)
Writing, consulting and communications in English language for the International Centre of the university (while studying my MA). Content creation and management. Writing and designing print materials for marketing and information flow: brochures, newsletters, articles, and copy. Responsible for the writing standards and style of my non-native English speaking colleagues: speech editing and proofreading. Design, execution and analysis of large scale qualitative surveys and reporting.
Web Editor and Marketing ManagerSep 2007 - Sep 2009 (2 years)
Managing and writing all content for a comprehensive website redevelopment in order to get the business ready for sale. Writing, editing, and re-designing the content of the website, as well as SEO, basic HTML editing and database management (X/HTML, PHP, SQL). Full responsibility for marketing campaigns, copy for advertising and press releases, and writing articles for horticultural magazines.
MA Cognitive Semiotics2009 - 2012 (3 years)
BSc Theoretical Physics2002 - 2005 (3 years)
US English Level 1100%
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