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Head of Propositions and InsightsAug 2015 - Mar 2016 (7 months)
Accountable for driving all aspects of Virgin Active South Africa's Proposition (strategic planning) and Customer Insights function, and driving commercial value through insight-led brand and product proposition strategies, the development of Value Propositions, brand values, Sales Proposition, and marketing communication strategies.
Head of StrategyMay 2012 - Aug 2015 (3 years)
Developed strategic and marketing communication plans, developed brand architecture, design principles, etc. for a number of clients in various industries from financial services, FMCG, automotive, entertainment, and international tourism. Clients included: British American Tobacco, KGA, SAB Miller, Metropolitan Financial Services (including Metropolitan Health), SC Johnson, Abu Dhabi Tourism, Audi, Castrol South Africa and Turkey, and Sun International.
Have launced a range of wines under the Rare Earth Wines label, whereby I source quality everyday drinking wine for bottling. I als represent select wineries within the Chinese market. Freelance Strategic Marketing Consultant offering end-to-end outsourced marketing and strategic planning capabilities, brand architecture, brand positioning, consumer engagement experiences, shopper marketing, etc .
Marketing Manager Windhoek TrademarkMay 2010 - Jul 2011 (1 year)
Responsible for all marketing, advertising, promtional activity, sponsorship platforms, and strategic development on the Windhoek brand within South Africa. Have redeveloped Trademark's Consumer Insight and Key Brand Benefit; and the Trademark architecture for the South African market. Made redundant.
Senior Strategic PlannerJan 2006 - Apr 2010 (4 years)
Developed marketing and strategic communication plans for a number of clients in various industries including wine, brandy, white spirits, tourism, business-to-business, investment/financial industry, retailing, etc. This included competitive reviews, brand architecture, brand positioning, market research, reviewing the creative process, etc. Clients: Distell, Momentum, RMB, Cadiz, Sterns, Carrol Boyes, Spur Steak Ranches, Pepsi, Men's Health, V&A Waterfront, Moneygram, Go24Travel, Engen.
Marketing Manager - Premium CheeseJan 2005 - Dec 2005 (11 months)
Responsible for all marketing and commercial aspects, growth and development of the Simonsberg and Parmalat Cheese brands. I created the strategic marketing plan and communication strategy and responsible for the development of all ATL communication, consumer and trade engagement, and promotional activity for the brands. I led the innovation of new products on the brands; which included revised packaging utilizing various new technologies available, new variants, and products for retailers.
Commercial Manager - BeveragesMay 2003 - Dec 2004 (1 year)
This position focused on the profitability of the total category of Beverages. I was responsible for the dealing with all suppliers; project management; development of the strategic plan and profitability of the category; setting of pricing guidelines; dealing with the retail trade; managing the production schedules and forecasting; the development of new marketing opportunities.
Marketing Manager - MilkJul 2000 - May 2003 (2 years)
I was responsible for the marketing functions of the Milk, Cream, and Ice-Cream categories, and for the turnaround in the Milk category (– R25.4m to +R29.3m). Developed the strategic marketing plans for the categories, re-launched brands, managed and controlled all aspects of the marketing process. I dealt with advertising, promotional and packaging design agencies; and other suppliers. I successfully developed and implemented numerous consumer, trade, & internal merchandising promotions.
Product Manager - Prepared FoodsSep 1998 - Jun 2000 (1 year)
I was responsible for the marketing of a range of Frozen Retail Ready Meals. This included burgers and chicken. I&J (Irvin & Johnson) is South Africa's leading Frozen Foods company. The marketing function involved all aspects of a classical marketing position, responsible for the profitability, pricing, strategic branding, promotional activity and new product development.
Account ManagerJun 1995 - Aug 1998 (3 years)
To analyse market data across FMCG markets and to provide an understanding of market dynamics and to develop strategic marketing solutions through analysis. I was involved in the development, implementation and monitoring of marketing strategies through data analysis. I presented strategies, market analysis, and solutions to clients. Clients: Seagrams, AVI, Ceres Fruit Juices, Appeltiser, Pfizer, Irvin & Johnson, Johnson & Johnson, SAD, Oceania Group, and Namibian Breweries.
Account ManagerNov 1994 - Feb 1995 (3 months)
I was an account manager for the Pernod Ricard account at a small advertising agency in Cape Town, South Africa. It was a short stint as I was retrenched when the client (Pernod) withdrew their spend.
Retail ManagerMar 1994 - Oct 1994 (7 months)
I was responsible for the operation of the store within the tourist hub of Cape Town's V&A Waterfront. I dealt with suppliers in terms of ordering, consumers, store-layout and merchandising, pricing, and staff maintenance.
Bachelor of Business Science Marketing (Honours)1989 - 1993 (4 years)
US English Level 195%
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