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$25 USD / hora
Bandera de GERMANY
81541, germany
$25 USD / hora
Aquí son las 2:12 p. m.
Se unió el enero 15, 2017
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Amanda E.

@amandae22

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$25 USD / hora
Bandera de GERMANY
81541, germany
$25 USD / hora
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Marketing & Research Expert

- Meticulous skillset within the analysis of marketing research and a strong analytical approach towards case solving due to my extensive training at Copenhagen Business School & EGADE Business School. - High experience in translation of text/ websites from German to English / English to German (Text as well as website translation for e.g BMW & Alegri Service GmbH, translation of questionnaires as working student at Ludwig Maximilian University as well as for university projects at Copenhagen Business School) - High Proficiency in Power Point (creation of Power Point slides for top management level for BMW, Alegri Service GmbH, Marketinglab Copenhagen as well as numerous University Projects) - Very experienced in working with Microsoft Excel (CRM databases at BMW, competitor analyses, pivot tables, KPI measuring) - Experience in brand tracking (Social Media and TV Broadcast KPI's) derived from my high devotion to my previous work at BMW.

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Experiencia

Project Work at the International Sport Sponsoring Department

BMW Group Munich
jun 2016 - ago 2016 (2 meses, 1 día)
• TV Media evaluation and Event CRM. Defining relevant metrics regarding TV Broadcast, Social Media and CRM data evaluation to measure sponsorship effectiveness; including the generation of a report. • Analysis of competitors’ Sponsoring activities within the scope of the reorientation of the BMW brand strategy.

Intern at the International Sport Sponsoring Department

BMW Group
mar 2016 - ago 2016 (5 meses, 1 día)
•Organization of the film & fotoshooting for the launch communication of the America's Cup Sponsorship with Ian Robertson (BMW board member) & top athletes. •Gathered relevant KPI figures for the launch of the new BMW 7 Series in the relevant markets •Support in the planning & event implementation on the ground of the BMW Sail Racing Academy (Spain). •Evaluation of synergy potentials within the BMW Sportsmarketing department" in-depth exchange with the head of department & interface partners.

Social Media Volunteer

Positive Coaching Alliance (Mountain View- California)
sept 2014 - nov 2014 (2 meses, 1 día)
Content Marketing for the Instagram Account

Educación

Master of Science in International Marketing and Management

Copenhagen Business School, Denmark 2015 - 2017
(2 años)

MBA Courses (Exchange Semester)

Tecnológico de Monterrey, Mexico 2016
(Menos de un año)

Bachelor of Science in Business Administration with a Minor in Psychology

Ludwig-Maximilians Universität München, Germany 2011 - 2014
(3 años)

Publicaciones

Several Research Papers at University

Masterthesis: Measuring the impact of Social Media on Brand Perception Bachelorthesis: Fitnessapplications- a chance or a threat for fitness clubs? The BMW Channel Mix Plan - An investigation and proposal of digital channels to use during BMW’s sponsorship of the America’s Cup. Business Project with Social Foodies - Opportunities for Social Entrepreneurship and Organic Food Culture in Berlin Development of a Business Plan for ILIAS

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