Sheiryl

My role involves planning, execution, and monitoring the digital marketing aspect of a brand’s integrated marketing campaigns, to effectively promote the brand as well as its products. My primary responsibilities include planning the digital campaigns, overseeing the progress of the SEO, SEM and Digital Innovations Team, as well as and measuring the performance analytics of every campaign. My role is vital in the development and delivery of a brand’s digital assets including the corporate website, online advertising, email marketing, social media, innovations, among others. I also provide the analytic approach in enhancing awareness and leads for all of the brand’s online initiatives and programs.