INTRODUCTION Cadbury is a leading global confectionery company with a Core purpose "Creating Brands People Love". Their Indian operations started in 1948 with importing Chocolates and it is the largest confectionery company in India. Cadbury holds 27% of Indian confectionary market with a strong brand image in the consumers' minds (Data monitor, 2009). Few Facts 5 Products : Chocolate, Candy, Gum and Milk Food Drinks, Snacks. Brands: Chocolate Confectionery : Dairy Milk, Temptation, Silk, Celebrations, Perk. Milk Food Drinks : Bournvita Candy : Halls Gum : Bubaaloo Snacks : Bytes Market Share : 70% in Chocolate Revenue by Category : Chocolate (45%), Gum (34%), Candy (21%) Presence in : 60 countries Customers : Future Group, Reliance Retail, Apple Fresh etc Distribution : Through 5.5 Lakhs retail outlets Employee Strength : 2500+ Manufacturing Facilities : Thane, Pune, Gwalior, Bangalore and Baddi Capacity
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