Vivek S.

• Responsible for strategizing and developing marketing campaigns and initiatives to drive traffic and revenue on Ecommerce/M-commerce campaigns with Brand and Communication Team support for enterprise business websites. • Using tools such as SEM, SEO, Mobile and company’s web/Mobile/Broadcast media properties to develop marketing initiatives. • Develop tracking and reporting campaign metrics and provide analysis and results of E-marketing and M-Marketing campaigns. • Set processes in place to ensure excellent brand customer experience at each step from initial click through to website to timely delivery of Enterprise product. • Report and seek business intelligence, competitor analysis and performance analytics on a regular basis. • Develop SEM campaigns based on key shopping periods, tracking ROI and success.