Academic Writing international marketing

5. Why are infomercials, sponsorship, and product placement growing in importance for global marketers? Name three companies that have successfully used direct mail or other forms of direct-response advertising. Mohammed Alibrahim paper + presentation you can use academic source you have to use Harvard style Required Readings Keegan, W.J. and Green, M.C. (2011), Global Marketing, 6th edition, Upper Saddle River, New Jersey: Pearson Prentice Hall. (ISBN: 978-0-13-702386-8) Suggested/Supplement Readings • Cateora, P. R. and Graham, J.L, (2011), International Marketing, 15th edition, USA: McGraw-Hill Higher Irwin. • Cateora, P. R., Graham, J.L., Gilly, M.C. and Papadopoulos, N. (2011), International Marketing, 3rd Canadian edition, Toronto: McGraw-Hill Ryerson. • Czinkota, M.R. and Ronkainen, I.A. (2010), International Marketing, 9th edition, USA: South-Western Cengage Learning. • Czinkota, M.R., Ronkainen, I.A., Farrell C. and McTavish, R. (2009), Global Marketing: Foreign Entry, Market Development & Strategy Implementation, 1st, Canadian edition, USA: Nelson Education. • Gillespie, K. and Hennessey, H.D. (2011), Global Marketing, 3rd edition, USA: South-Western Cengage Learning. • Hollensen, S. (2009), Essentials of Global Marketing, 1st edition, Essex, UK: Pearson Education. • Hollensen, S. (2010), Global Marketing: A Decision-Oriented Approach, 5th edition, Essex, UK: Pearson Education. • Johansson, J. K. (2009), Global Marketing: Foreign Entry, Local Marketing and Global Management, 5th edition, Boston: McGraw-Hill Higher Education. • Usunier, J. and Lee, J.A. (2009), Marketing Across Cultures, 5th edition, Essex, UK: Pearson Education. In order to find practical examples to help develop strategies and ideas for the group project and case study, students should also pay regular attention to additional sources, such as Business Week, Fortune, Forbes, international trade and marketing journals. Expertise Assignment (Individual) Each student will be assigned to complete and present an expertise assignment. Students have two weeks to investigate a particular topic area in international marketing (i.e. marketing mix elements, environmental factors, global market activities, etc.). It is expected that students will provide a deeper analysis of the given topic and provide an applied example or exercise in the presentation to deepen the students’ learning. Students will be provided an outline of the assignment with further detail the first week of classes. 5. Why are infomercials, sponsorship, and product placement growing in importance for global marketers? Name three companies that have successfully used direct mail or other forms of direct-response advertising. Mohammed Alibrahim Referencing Faculty in Business Programs require the Harvard style of referencing for academic papers. Please see Quote, Unquote Referencing and a Speedy Guide to Harvard Referencing at [login to view URL]