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The process I personally follow when coming up with a research project topic would be to think of the variables that would be tested. This is especially with regards to the dependent and independent variables. When we consider advertising you can state how bill boards are affecting consumer buying behaviour or to what extent would television advertising improve sales of a particular product (case study). If you decide product strategy then a sample topic would be Would additional features have an impact on profit objectives of ABC company etc these are just some rough ideas but I hope they help. Read some articles as this also helps with coming up with some outstanding topics.