Design a Logo, create an identity

It is a new start up company for construction materials mainly specialized in Ready Mix concrete supply. The proposed name is 3S, aiming at a 3 dimension of Service / Strength / Sustainability. Prefare to stay away from the Blue and red combination as all the market here in Egypt adopting the blue & Red mix. The Logo will be painted on the Ready Mix trucks drums so it is very important the Logo can convey a strong msg reflecting the company identity.