Auction Web Site Amendments/Search Engine Optimisation

I need an auction site for a new start up business and I want this web site to appear on the first page of the major Search Engines. I have purchased the PHP Probid Auction software for my website: [login to view URL] I need the following things amended/done: 1. Search Engine Optimisation. 2. The site to have a different look and feel - please look at [login to view URL] and [login to view URL] for the kind of thing I am looking for. I have a moving graphic that I would like to be incorporated (probably down the left hand side) of each page. 3. Inclusion of Classified Ads. 4. A different price structure must be incorporated that allows either specific users (sellers) to have a reduction in the usual fees or allows all users (sellers) to have a reduction in the fees when adding multiple “bulk” items. 5. A new functionality that gives users of the site (the people using the site to search for items that they potentially want to purchase) the ability to be able to search within a specific distance from a UK Postcode (that they will input). This is the most important function. The site must have this. 6. Changes to the Search and Advanced Search features. 7. The results that come back from the “search” feature (when potential buyers are using the site to search for items) to be sorted by criteria that I define. 8. Some kind of forum area where users can post comments. 9. Amendments to some of the wording throughout the site. 10. Documentation produced detailing how to move the site to a new server (as this may become necessary) and then tested to ensure that everything still functions as it is without the loss of any function of the site or any data. Any other existing functions of the site must not be affected by any of the above 10 changes. The performance of the site must not be deteriorated by any of these changes. All these changes will need to be administrable from the GUI admin area/site (where appropriate). Please see the details document (attached) for more detailed information on each of the points above. Please let me know if it will be possible for you to do the 10 points above. Please do not say you can do this if you really can not as this will just waste both our time. Thank you. Please look on the PHP Pro Bid site for examples of the user and admin sites as I currently have the site in maintenance mode. Here is the link: [login to view URL] Please do not hesitate to contact me if you have any queries or questions. Thanks in advance for your time. Kind regards