Critical evaluation essay

Write an essay of 3000 words on: (Critical evaluation of development and role of Balanced Scorecard in production and service organizations) Notes: 1. While writing the essay, you are expected to refer and evaluate ‘at least’ the following articles: a) “Putting the Balanced Scorecard to Work” By: Kaplan, Robert S.; Norton, David P.. Harvard Business Review, Sep/Oct93, Vol. 71 Issue 5, p134-147. b) “Using the Balanced Scorecard as a Strategic Management System’’ By: Kaplan, Robert S.; Norton, David P.. Harvard Business Review, Jan/Feb96, Vol. 74 Issue 1, p75-85. c) “An empirical study of the Balanced Scorecard as a flexible strategic management and reporting tool” By: Broccardo, Laura. Economia Aziendale Online 2000 Web, Apr 2010, Issue 2, p81-91. Refer and evaluate at least 8-10 articles. 2. Do not copy word to word from the above papers. 3. Please provide practical examples of both the production and service sectors. 4. Criteria for marking the essay: * Depth and coverage of practical issue and theory * Critical Analysis and Argument ( 10 in favour, 10 against and personal opinion) 5% + or – in word limit is acceptable. Harvard Style referencing.