Two things - I personally use a "Boilerplate" bid" that includes my portfolio information and a Sincerely, ______ kind of thing, though I make it a point to respond personally to each project description. It's won me most of my bids here - every client I've ever worked with has said "Thank God you didn't put in a robot response!" But at the same time, the "we can do it" people have 10 times the ten-star ratings that I do. What does that tell you about the BUYERS? They fall for it. It's efficient to do what the wecandoit bid folks do. They don't spent 20 minutes on each proposal and they win a ton of projects. If it didn't pay off, they wouldn't do it. Unfortunately a lot of buyers don't know how to pick quality service providers and love the mindless lowballers, thinking they're getting a great deal..... This site totally needs a message board or community or something. Anyway, yeah, you're right, but how to combat it on a widespread scale? I dunno. Andrea.