Fashion Writer

Bl8k is a creative agency for emerging fashion brands specializing in brand development and creative direction. We are seeking a talented and experienced writer to craft and edit content for our digital platforms and print publications. The main goal of this role is to generate, nurture and convert leads through informative and engaging content. The ideal candidate will be an expert wordsmith and storyteller that can showcase our product’s value in a compelling way. The successful applicant will be a team player that’s ready to give and receive feedback. You should be a stickler for meeting deadlines and great at multi-tasking, as we balance multiple projects at once. Preference will be given to those with experience in online writing and knowledge of content marketing Responsibilities and Duties Create content campaigns that align with marketing objectives and company goals Produce, edit and customise content for all our platforms, including our website, LinkedIn, Medium and Facebook Pitch articles to third-party websites for publication and guest post on partner websites Perform online and on-the-ground primary research for blog posts, articles, guides and other content Work with the marketing team to analyse content performance metrics, such as total attention time, click-through rate and social following growth, and apply those insights to improve existing content and develop better content ideas for the future