Word/Pdf to Ebook conversion needed

Hi there, I want my book "The Master Negotiator" (Please check at [login to view URL], incl. "search inside") to be available as E book. I will probably use the finished file from you and have it distributed via BookBaby (if you don´t have a better idea). This is my first conversion from a book available as hard copy to e-book, so I am also looking for somebody sharing his experience and advice on what does and doesn´t work well (this is also a trial for me, in case this works out fine, there is the German version and 2 other published books I´d like to bring out as e-books as well as a few more in my pipeline - have a look at [login to view URL]) However, it has to be reformatted to be available as ebook first, i.e. TOC, some of the graphs (there are only about two handful) have to be edited or aligned for the eBook format. I also use 4 different little Avatars throughout the book to indicated tips or specialities. They could also be completely eliminated (at least the big majority), if you advise so (I would do that myself). The same is true for the special bullet points I am using throughout the book. I am not quite sure, but think that has to be reformatted. A few of the graphs are very simple word-graphics only, so they might have to be formatted as .jpg or alike first (either you take them from the pdf or do a screenshot? I will take your advice on that plse...) One other thing I am very concerned about is confidentiality. Obviously I don´t want my book or parts of it to be popping up in any places. So should you also do Ghostwriting or any related jobs, that might be dubious for me. BTW, there is no time pressure. I just want a good job done.