Hi all and welcome to my profile. I am an experienced marketer, copywriter, copy editor, proof reader, transcriber, event management consultant...
Content, but not just any content, in today's digital world is key. It's creativity, usefulness and educational use is part of what makes good content great. It has to be informative, intuitive, engaging, readable and responsive. Whether it's your website, your social media platforms, your blogs, PR or any other content online and offline, the art is to ensure that your content is not only good, but stops people in their tracks. There can't be many people that take great pleasure in reading a dictionary or thesaurus, but I'm one of them!
I love working closely with all my clients; regular updates, brainstorming and plenty of discussion! I'm not afraid to ask questions; if you don't ask, you don't know. Assumptions are not part of my approach. It is important to me, when working with new clients in particular, get to know them and their business, how they approach their work, what their USPs are, what their values are, their aspirations and their target market - what businesses/clients do, who/what they want to attract and their aims. But it doesn't stop at the start; as your company grows and we continue to work together, my knowledge and understanding of your business also grows, ensuring that all marketing and content produced is of the highest quality and value.