Manage our social media and schedule posts for the year

We are seeking a social media and email marketer to maintain and grow our company’s social profile. As a social media and email marketer, you will update social networks and curate content to gain new followers. You will also create new social marketing campaigns, build brand recognition, manage all published company content, run email marketing campaigns end-to-end, manage email databases, and create newsletters. While working with web analytic tools to track campaign progress and researching industry trends, you will maintain an active social presence. A successful social media marketer will collaborate with the marketing team to align GlobalGeek Inc.’s messages, promotions, and goals. Principal Duties and Responsibilities: • Develop and implement social media brand strategies, campaigns, and plans to build brand/company awareness • Oversee day-to-day management of campaigns and ensure brand consistency • Create, maintain, and grow new and existing social networks, including LinkedIn, WhatsApp, Facebook, Twitter, Instagram, YouTube, and others • Work with marketing team to create and follow editorial calendar that aligns with social updates • Monitor social media progress using web analytic tools • Incorporate optimization strategies, analyze data, and research the best ways to increase traffic • Analyze the success of campaigns and develop ways to improve • Plan paid social media advertising strategies and budgets • Secure new media partnerships • Research new media platforms, trends, and industry opportunities • Provide feedback from social media trends and research; relay it to marketing team • Write effective, concise copy for multiple platforms, websites, and social networks • Identify target audience and grow our email list • Design and implement direct email marketing campaigns • Proofread emails for clarity, grammar, and spelling • Ensure mobile-friendly email templates Qualifications: • Excellent verbal and written communication skills • Two years of social media management experience • Experience with Hootsuite and HubSpot • Knowledge of Photoshop, Illustrator, and Google Analytics • Proficient computer skills, Microsoft Office Suite (Word, PowerPoint, Outlook, and Excel) • Knowledge of Search Engine Optimization (SEO) best practices • Experience with technologies and best practices for web design, web production, and creative design across multiple social platforms • Experience identifying and creating campaigns for target audience • Excellent analytical and time-management skills