Indian social networking leader enthusiastic about the Olympics

If you are very active and have a big list of contacts/friends on any major social networking sites, and are good at making an online community lively, my network is looking for you to act as an administrator The network is about the Beijing Olympics so if you are a sports fan it would be highly desirable Please provide your thoughts on how you might boost membership and activity of a networking site focused on a very short event such as the Olympics.