Thames flood risk area report - open to bidding

The objective of this project is to explore, with spatial analysis methods and maps, the consequences of a flood in London. Imagine that you are working as a GIS consultant. An insurance company (The Insurance Company ©) has contacted you to provide some mapping and a report of an area in London at risk of flooding. The Insurance Company have provided the findings of their own flood model which calculates that in the case of a flood all features and people located within 300 meters of the River Thames banks will be at risk. The Insurance Company is providing you with some data but you will also have to create and source some other datasets. Specifically you will need to create the flood risk area of 300 meters from the Thames 'boundary' and then estimate both the population falling inside the risk area as well as the Area of Interest. You are required to source Census data (Population and one other variable/theme of your choice, e.g. Housing, Age Structure, Ethnicity, Number of Cars, etc) in order to do this. In addition you will have to provide a report containing maps and figures about the affected area. The Insurance Company requires that the methodology is explained and that maps, tables and charts are clear and easy to understand. The Insurance Company also has some specific questions that they need answering which are detailed later in this project specification.