Lead-Generating Marketing Maestro

I am in search of a versatile and dynamic marketing manager who can bring their expertise to cultivate and execute campaigns primarily focused on generating leads for our brand, which appeals to Gen X and Baby Boomers. Your work will directly with the owner to impact our business, and we’re looking for someone who thrives in a multifaceted marketing environment. **Key Responsibilities:** - **Social Media Management:** Craft and manage engaging content across platforms suitable for our target audience (Gen X and Baby Boomers) to increase our visibility and lead generation efforts. - **Campaign Development:** Develop creative and effective marketing campaigns specifically designed to generate leads. Utilize data and trends to tailor each campaign for maximum impact. - **Market Research:** Conduct thorough market research to better understand our target demographics' preferences, behaviors, and response patterns to adjust our strategies accordingly. - ** Provide information on best marketing tactics for our audience and why - ** Improve SEO on website and in online marketing to improve traffic and ratings **Ideal Skills and Experience:** - Proven experience in marketing roles with a focus on social media management, campaign development, and market research. - A deep understanding of Gen X and Baby Boomer demographics, with prior success in campaigns targeting these groups. - Strong analytical skills to measure campaign performance and adapt strategies in real time. - Creative thinker with the ability to generate innovative ideas and transform them into actionable marketing plans. - Excellent communication skills, both written and verbal, for crafting compelling content and presenting data-driven insights. - Specific data on ROI to be expected with investment This role is perfect for someone passionate about driving lead generation through strategic marketing efforts and who has a track record of success in engaging Gen X and Baby Boomer audiences. If you are ready to take on this challenge and significantly contribute to our company’s growth, we look forward to your proposal. We are a medical weight loss business offering GLP-1 medications, nutrition and exercise guidance with a subscription based service. We are fully virtual.