Developing Brand Identity for Mexican Insurance Broker

I'm seeking a creative professional to help establish a full brand identity for my new insurance broker company in Mexico. There isn't a name determined yet, so part of this job will be collaborating on finding a fitting name. The core values of the brand should reflect the archetype of wisdom, hero and caregiver. This is a new insurance broker in Mexico that offers the best insurance, at the best price but above all, offering the best service in the sale and after sale. Our approach to opportunity 1. Automation and Efficiency: Use technology to make every interaction fluid and responsive, making customers feel understood and valued. 2. From Data to relevant information: Employ AI to anticipate and satisfy customer needs, creating a curated sense. 3. Diverse portfolio: Ensure product alignment with individual and group needs, making customers feel special and well cared for. 4. Legacy Leverage: Acquire and utilize existing networks of experienced agents to leverage their rich customer bases and improve customer satisfaction. 5. Social Impact Mission: Transfer the perception of insurance from a mere product to a transformative tool for social good and personal empowerment. Tasks involved include: • brainstorming and solidifying a business name • designing a logo aligned with our core values • creating a cohesive brand style guide Ideal candidates should have a portfolio demonstrating a knack for brand development and designing industry-appropriate logos. Previous work with insurance or financial companies would be a plus. Native or bilingual proficiency in Spanish and understanding of the Mexican market is critically essential. Strong communication and collaboration skills are also a must to help exchange and streamline ideas. This is the opportunity to build an unforgettable brand from scratch. I look forward to your proposals.